Bojarajan Krishnan
Your Digital Solutions Partnerbojaki@zohomail.in
+919080223403
+919080223403
20+ years experience in Sales, Marketing, Web development, E-commerce. Worked in various roles in B2B/B2C E-commerce and Digital Marketing, Industrial Sales & Marketing of various Engineering Products and Equipment. Aim to leverage over two decades of technical expertise, leadership, and digital platform knowledge to drive exponential growth and optimize digital channels
Certifications
✓ Certified Ecommerce Architect, Google ads certification, YouTube Creator Academy, Diesel Generator Service Certification, Brady Label Printers Level-2 Certification,
Experience
Manager - Marketing & E-commerceSep 2018 – June 2025
Mactech Engineers Pvt Ltd
Led digital transformation, establishing a robust online presence via a high-performance B2B industrial marketplace. E-commerce & Tech Leadership: Led end-to-end development of the complex B2B Magento 2 e-commerce platform. Managed critical Linux-based server infrastructure (shared, VPS, Cloud) for optimal performance and security. Directed front-end enhancements, theme design, and custom module development.Sales & Marketing ManagerJune 2017 – Aug 2018
RR Ispat
Focused on business development and strategic sales management in the manufacturing sector. Managed end-to-end sales/marketing for Electrical panels, Cable trays, Steel structures in Tamil Nadu. Prepared Techno-Commercial proposals, presentations, and participated in tenders. Generated leads, identified new opportunities, and managed/trained the sales team to achieve targets.General Manager - E-commerce & Digital MarketingDec 2009 – May 2016
Machpower tools
Directed all e-commerce and digital marketing, significantly driving sales in the industrial equipment market. Strategy & Management: Oversaw E-Commerce sales and developed holistic Digital Marketing strategies (SEO, SEM, social media). Managed the core Opencart e-commerce website and product catalog. Operations & Sales: Led the e-commerce operations team, streamlining workflows from order processing to logistics. Managed listings and sales on major external marketplaces (Amazon, eBay, Snapdeal, Paytm). Drove aggressive domestic and international sales for Power tools and Industrial Equipment.Key Account ManagerJune 2008 – Dec 2009
Vitalo Packaging
Directed sales/marketing for Plastic Packaging & Thermoforming products Pan-India. Managed the regional sales team, streamlined order processing, cultivated key corporate accounts, and prepared techno-commercial offers.Sr. Sales EngineerJuly 2006 – May 2008
Vibropower Generators
Technical sales and project management for capital equipment. Drove sales of Diesel Power Generators, Acoustics, Electrical panels to Industries, Government, and Contractors. Responsibilities included lead generation, quotation, negotiation, order closing, tendering, costing, BOM preparation, and technical clarificationsSr. Sales ExecutiveJune 2004 – June 2006
Usha Fire Safety Equipment Pvt Ltd
Initiated a career in industrial sales for safety systems. Managed industrial sales of Occupational Health Safety products, Fire & Hydrant systems in Tamil Nadu & Kerala. Involved in lead generation, follow-up, negotiation, order closing, and conducting Fire safety training.Skills
Zoho Magento Opencart Wordpress WooCommerce PHP HTML CSS JavaScript MySql Full stack developer LAMP Cloud server VPS Server SEO Digital Marketing Industrial Sales Online marketing Project Management CRM Inventory EcommerceEducation
B.E. Mechanical EngineeringThiagarajar College of Engineering, Madurai • 2000-2004
Diploma Mechanical Engineering
VSVN Polytechnic, Virudhunagar • 1995-1998